Wondering where to go for great craft beer and tasty grub this year? While I usually recommend a full stroll around the grounds to check things out for yourself, allow me to save you some time and steer you towards Aichi’s Hyappa brewing. They will have a booth at this year’s Fuji Rock for the 3rd consecutive year. I’ve personally enjoyed Hyappa’s great drinks and chow the past two years at Fuji Rock. I can say from experience, for those of us with discerning taste, the Hyappa booth is not to be missed. I’m sure you might have a few questions, like where can I find the booth, what are they serving up this year and what exactly is Hyappa brews all about? Well, fret not, I got a chance to chat with Hyappa head honcho Craig Morrey (pictured center with 2 thumbs up) to answer these questions and more. READ MORE
Let me preface this article by saying I highly recommend getting the 3 day pass to Fuji Rock in order to get the full experience. As someone who has gone up for a single day and night in the past, I feel that in order to grasp the essence of Fuji Rock, what makes it different from your average festival, is to take in the festival experience as a whole and not just bits and pieces. Secondly, I made this article a list as people generally like lists and it should be easy to read. Keep in mind, it’s not a ranked top 10 list, but just my list of 10 tips. If after reading it, you feel I’m missing something crucial for newcomers to Fuji Rock let myself and the readers know. With that said, let’s get to it.