• Photo by @jpegmafia on Instagram

    Meet Barrington DeVaughn Hendricks, AKA JPEGMAFIA

    Barrington DeVaughn Hendricks, better known as rapper and producer JPEGMAFIA, has been making movements around the world with performances at Gov Ball in Queens (New York, U.S.A), Splendor on the Grass in Byron Bay, (Australia) and the long awaited Fuji Rock coming up this month.

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    Madbunny: Enduring Symbol of Fuji Rock

    Happy Bunny Couple

    Happy Bunny Couple

    For Fuji Rock veterans, these playful, brightly colored bunnies are synonymous with the best festival moments such as a stroll along the boardwalk or the carefree feeling of listening to great music with a group of friends. The story of how these bunnies found their way to Naeba and later, in the middle of the iconic yellow towel freely distributed by Tower Records is well worth a quick read.


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    How To Do Fuji Rock Sustainably


    As we’re approaching the one month countdown to Fuji Rock, the excitement is growing day by day. Good music, good food, good company, all whilst basking in the beautiful scenery of Naeba, what could be better than that? While we all slowly start to prepare for the festival, let’s take into account some ways we can make this years experience more sustainable.

  • INDIO, CA - APRIL 11:  Musician Bonobo performs onstage during day 1 of the 2014 Coachella Valley Music & Arts Festival at the Empire Polo Club on April 11, 2014 in Indio, California.  (Photo by Jason Kempin/Getty Images for Coachella)

    Bonobo’s Borderless World of Music

    Ready to embark on a journey? This show is for you. Five years since his last visit, Grammy award winning musician, DJ and producer Simon Green, better known as Bonobo, is set to make his Fuji Rock return this July.  READ MORE

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    Staying Cool Under the Summer Sun

    Looking like a hot one!

    Blue skies and mercury rising!

    The rainy season is upon us in Japan, which means summer is right around the corner. And with the season inevitably comes the heat! For most of us it has been quite a while since we’ve been able to enjoy a summer festival, and some of us may have forgotten just how hot (and dangerous) the summer temperatures can get. But don’t let that get in the way of having a great time at Fuji Rock!  Here are some little tips to help beat the heat while you rock the fest.  


  • Brand new collaboration: De De Mouse x LITE

    Fake Creators: Deep Fake or the Real Thing?

    Brand new collaboration: De De Mouse x LITE

    Brand new collaboration: De De Mouse x LITE

    Most musical acts don’t have the courage to debut at a festival as important as Fuji Rock. But then again, few artists have played the festival as many times as De De Mouse. Familiarity with Naeba audiences has bred some degree of confidence for this Tokyo-based DJ who has been traveling back and forth to this off season ski resort since 2009.


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    Arlo Parks – For the Love of Words

    British singer-songwriter Arlo Parks is first and foremost a poet. Words are her anchor and her love for them shines through in twelve songs on her 2021 debut album, Collapsed in Sunbeams. In the very beginnings of the pandemic, she rummaged through her collections of writing, from poems to journals that she’s written from the age of 13, and there, she began to piece together what would later be the heart of her debut album. READ MORE

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    Get Pumped with the Official Spotify Playlist

    Search for the official Spotify playlist under the title "FUJI ROCK FESTIVAL '22"

    Search for the official Spotify playlist under the title “FUJI ROCK FESTIVAL ’22”

    Did you know that an official playlist gets released every year in preparation for Fuji Rock?


  • Lou Barlow, J Mascis and Murph... Dinosaur Jr.

    Dinosaur Jr. – A Band 65 Million Years in the Making

    Lou Barlow, J Mascis and Murph... Dinosaur Jr.

    Lou Barlow, J Mascis and Murph… Dinosaur Jr.

    Dinosaur Jr. is one of those bands that most people have heard of, but fewer have really gotten deeply into. The name is familiar, maybe you remember the video for Feel the Pain when it was in heavy rotation on MTV, or their close relationship with bands like Sonic Youth and My Bloody Valentine, or in Japan perhaps from the YouTube algorithm quirk led popularity spike of 1994’s Over Your Shoulder in 2019 (strange, but true). If you fall into this ‘I know the name’ category, I highly recommend you spend the majority of your free time between now and Fuji Rock listening to lots and lots of Dinosaur Jr. so we can all enjoy what may prove to be the festival’s most earnest, most beautiful and presumably loudest shows together. 


  • fuji rock

    Festival Fashion: How to Dress for Fuji Rock

    Hey there, Nina here reporting on Fuji Rock’s fashion trends. READ MORE