• Festival Fashion: How to Dress for Fuji Rock

    Hey there, Nina here reporting on Fuji Rock’s fashion trends.

    fuji rock

    Music festivals in other parts of the world often zoom focus on the fashion portion of the experience; so much so that some of the most well-known fast fashion brands have their own line of clothing catered for certain music festivals. However, things are done a bit differently at the largest and most well-known festival here in Japan.

    At Fuji Rock Festival, music comes first and fashion comes second…or even third or fourth if you consider the high priority the festival’s gourmet and non-music entertainment hold for people’s experiences. Nonetheless, there is still a certain type of festival fashion that exists at FRF. I personally like to call it “Camper Chic”. It’s a mixture of the unique Japanese outdoor fashion which incorporates colorful accessories and practical essentials. Here is a list of fashion items you won’t want to leave at home before departing for FRF:

    Bucket Hat 

    Bucket hats have made a comeback in recent years, but it’s always been in fashion at this festival. It’s perfect for its multiple uses from blocking out the sun to keeping the rain out of your eyes. And remember, the more colorful or unique it is, it makes it easier for your friends to find you in any crowd.


    What can’t you use a bandana for? It’s the ultimate outdoor fashion item that can be used as a makeshift mask, headband, scarf, cooling towel, or even a picnic sheet to sit on. It can add a touch of color or funky accessory to any look that can be transformed into anything you wish to use it as later on.

    Rain Boots

    You can’t survive Fuji Rock without proper footwear. While every once in a while, the festival is blessed with sunny and dry weather, it’s best to assume that the forecast will include some downpours and wet puddles. With so much ground to cover from stage to stage, be sure to not only wear rain boots, but to wear comfortable rain boots. Your happy, dry, and rested feet will thank you later!

    Hint: I wear my TEVA rain boots which are moulded to my feet and are as comfortable as Birkenstocks or hiking boots. It truly makes a difference!


    I wasn’t kidding when I said that rain will be on the forecast. Whether you grab a plastic poncho from the 100-yen store or splurge on a more durable one with a sick design, a poncho is a must-have. In fact, it’s a better option than a raincoat because it’s more breezy. And you’ll want that breeze when it’s raining with over 50% in humidity.

    Fanny Pack or Back Pack

    An easy access bag is essential for all the items you want to carry around with you. Even at its most crowded times, Fuji Rock can feel spacious because well, it’s Japan, and everyone respects each other’s space. Besides a poncho, be sure to bring layers as it can get cold at night, or the clothes could be used for change out of wet ones. Keep in mind that the festival takes place in the mountains so sunscreen and bug spray are important, too!

    2021 Bonuses


    If you happen to forget everything else, just be sure to remember this one item. A mask is a must at FRF ’21 and you won’t want to forget it. Sure, a simple disposable one works (and recommended), but if you’re going for some fun fashion, be sure to dress it up with another layer of a funky mask design. I’ll be sporting a homemade one myself 😉

    Biker Shorts

    Where in the world did this come from? Biker shorts are totally “in” this year – from high fashion to everyday use. Its comfort status fits in with the vibe of this festival, so let’s see if any of this year’s attendees will take on the challenge to incorporate this new trend in their FRF fashion.


    Looking forward to seeing all you beautiful people out at FRF ’21!

  • photo4

    Looking Like a Chilly Weekend! A Few Tips to Stay Warm and Dry

    The first day of the festival is right around the corner, and the forecast is looking fairly frosty!


  • Prophylactic Measures – To Keep Everyone Safe

    Thermometer Pic for FRF 2021 Article 2
    We gather this year to protect and conserve a legacy that we built together; a movement of aficionados gathering from far and wide, each year. And, just as important as gathering is to the protection of our “culture,” security measures are put in place, to make sure all see next year. Anyone disregarding public safety may be asked to leave, or may be refused entry.

    Prepared for Boarding

    In order to protect all attendees as well as we possibly can, all ticket holders must register with the Fuji Rock app, before leaving their homes for the festival, and we must all use it to register some personal information (such as our temperatures before our arrival, and the physical condition we find ourselves in before leaving our domiciles). This information must be presented festival’s entrance. The Fuji Rock app also provides push notifications about new restrictions.

    The app is free of charge, and is downloadable HERE.

    It might also go without saying but, wearing a mask is mandatory. People refusing to wear them will be forbidden from entering venues. Temperature checks will be conducted at the festival’s entrance, as well as throughout its various venues. In addition to this, at the festival’s entrance, all will be issued a “temperature wristband” to prove that they have no fever that day. People who are found to have a fever of 37.5℃ or higher – as well as those refusing testing – will not be allowed to enter venues.

    Furthermore, people who meet the following criteria, are kindly asked to sit out this year’s festival:

    ● Those who – within two weeks of the festival – have traveled to a country whose people are currently restricted from entering Japan.
    ● Those who have tested positive for the novel coronavirus, or who have received instructions to stay at home.
    ● Those who have had close contact with a person who has tested positive, within two weeks of the festival.
    ● Those who suspect a family member – or room mate – has been infected within the same time frame.

    Should you desire to take additional steps to ensure your safety, you may register with the Niigata Prefecture New Corona Notification System (via the LINE app). When a person using a facility is found to be infected, and there is a high possibility that the infection may spread to unspecified people, Niigata Prefecture will send an alert via LINE to people who may be at risk. Please register for this service by scanning its QR code on the festival grounds.

    Cleared for Takeoff

    To maximize the facility of social distancing, we’ve cut down the maximum attendance by approximately fifty percent, this year. So, please do you part; by making sure there is enough space between you and others, while entering and exiting venues. Please also avoid crowding, especially in front of stages, as well as in the aisles. In addition to this, please keep sufficient distance from other audience members.

    Enjoying In-flight Refreshments

    Smoking is not permitted inside festival venues. Please use the designated smoking areas. Also, please refrain from talking in those areas, and do not linger there for long periods. When eating, please do so individually, and consume your meal in silence. In addition, please do not eat or drink with anyone other than family, or others you share daily life with. If you need to line up at a food concession, please do so with sufficient space between you and the counter. No alcohol is allowed in the park, and none will be sold at the festival; this also applies to the camp sites, as well as the Prince Hotel. Alcoholic beverages are not allowed to be brought from outside to any area, including the camp site. Only PET bottles for rehydration are allowed at any stage. An area for eating and drinking will be set up to the rear of the GREEN STAGE, behind the walking path. Eating and drinking are prohibited in font of every stage.


    When setting up your tent, please maintain a distance of at least one meter from those of others. And, please avoid sharing tents with people with whom you do not live. Eating and drinking outside your tent is also prohibited, and please avoid gathering in or around it. Smoking and alcoholic beverages are also prohibited in all tents. In addition, please ventilate your tent on a regular basis.

    Sanitized for Your Safety

    All of Fuji Rock’s staff and its performers are also required to take their temperatures and check their physical condition, on every working day. Those who are found to have a fever – or other health problems – will not be allowed to work or perform. A “temperature wristband” will be worn to show that each person has been checked, and has no fever that day. Masks or face shields will also be worn at all times (except by performers, during their performances). In the event of any incident, we will act immediately to ensure the health and safety of the artists and our staff, in cooperation with the public health center, other insurance agencies, and nearby medical institutions. Our staff and other people involved in the festival will also observe good manners whenever they need to eat or drink, and will refrain from talking whenever doing so.

    We will continuously take precautions to prevent any infection, so that everyone can attend the event with peace of mind.

    For Further Details Please Check our Latest Available Guidelines (in Japanese only).


  • Photo: 安江正実

    Free Your Hands to Party Harder


    World travellers often have epic stories of hauling heavy luggage through brutal (see: stupid) situations. They make for funny anecdotes but, once we’ve collected a few notches on our shins, most of us would rather find a better way. Enter the good people at Luggage-Free Travel. Masterminded by people who care about your happiness,  Luggage-Free Travel allows globe trotters to drop off their luggage at three locations in Narita airport (or one in Haneda Airport) to be delivered to your choice of seven hotels in Naeba; making your voyage more relaxing, and fulfilling.* ** ***


  • fujirockpic

    Oft-Overlooked Camping Items

    Camping at Fuji Rock is an experience not to be missed.  Here are some items that will help you make the most of it.


  • Heavy rain during Fishbone's 2018 White Stage set.

    It Always Rains At Fuji Rock

    Heavy rain during Fishbone's 2018 White Stage set.

    It always rains. Even gorgeous sunny weekends in Naeba can see an hour or two of intense downpours, and this may well happen during that set you by your favorite band you are absolutely not willing to miss. Don’t let it ruin your day or weekend. As a group, Fujirockers pride themselves on rain preparedness, a culture which interestingly has its roots in the very first Fuji Rock, which was hit by a typhoon and left thousands drenched and many in danger of hypothermia (read an interesting account of that first year here). Festival goers have been prepared for rain ever since. To stay dry and comfortable, let’s break it down into three types of clothing to think about: footwear, hats and keeping your body dry. READ MORE

  • 0000098564

    Naeba Town Local Hot Spring, Yukisasa-no-Yu


    Mineral-rich outdoor bath at Yukisasa-no-Yu

    While obviously most of the action at Fujirock goes down within the festival gates, or just outside them, there are a few amenities that the usually sleepy Naeba town can offer during your festival experience. Home to a large selection of traditional inns, hotels, and souvineer shops, this little town is worth a stroll down the main drag at the least. We have covered these amenities in previous years but here is a bit of current information on one of the local facilities within reach of the festival.

    If you find yourself in need of the following; Avoiding the long lines at the campground showers in favor of a much more relaxing dip in a hot spring, Naeba town has you covered.


  • Beat the Heat at Fuji Rock

    Looking like a hot one!

    Looking like a hot one!


    To say that recent temperatures have been unseasonably high in Japan is a bit of an understatement.  For a country with typically hot and humid summers, this year’s has been especially brutal. But don’t let that get in the way of having a great time at Fuji Rock!  With the big event starting in mere moments, here are some little tips to beat the heat while you rock the fest.  


  • Mr. AQ himself, Albert Kuwano in his element.

    Fujirockers chat to Albert Kuwano of AQ Bevolution!

    Mr. AQ himself, Albert Kuwano in his element.

    Mr. AQ himself, Albert Kuwano in his element.


    Starting last year, with the addition of Craft Beer Market at Fuji Rock, bringing along 4 booths of the country’s top brewers and importers, (concurrently offering a total of around 20 different craft beers at one time) the standard for quality beer at the festival was substantially raised. This was great news for beer fans all throughout Naeba.  READ MORE

  • fujirockpic

    Camping essentials


    Twilight camping in the hills of Naeba

    If you haven’t reserved other accommodations for Fuji Rock this late in the game, I’m going to assume, much like myself and the bulk of the Fuji Rock attendees, you are going to be camping in the rolling mountains of Naeba! READ MORE